Lady Gaga to launch water brand

LADY Gaga is looking to expand her business empire by launching a drinking water brand, according to a US report.

The pop superstar, who recently released her first fragrance, The Fame, is said to be putting the finishing touches on a new bottled water venture.

Lady Gaga and her creative team are said to be keeping details of the project top secret, but are preparing to launch the new water brand with a multi-million pound advertising campaign, according to the New York Daily News.

A source tells the publication, “Everyone at Gaga HQ is keeping very tight-lipped. There are plans being prepared for marketing strategies. We know that the water drink is due out in the near future. No one has seen prototypes of the bottle.

“Gaga water is something that has been in the pipeline for a few months, and now things are gearing up to an announcement and high-profile launch.”